Vua Beauty was born from a personal search for healing and built to share wellness in a way that feels real. Rooted in heritage, culture, and community, we honor traditions that have always existed, even if they were never at the center of modern wellness. We’re not here to be just another wellness brand with a clean aesthetic. We’re here for everyone else. For anyone looking for wellness that feels lived in, inclusive, and true. Inspired by Polynesian healing traditions, Vua Beauty is a space for learning, connecting, and healing.
FOUNDER STORY
Since childhood, Vua Beauty founder Marie Tangitau has lived with eczema — manageable but always there. When life’s changes and the stress of the pandemic triggered her worst flare-up yet, nothing worked. In desperation, she turned to her mother, who shared a long-held family remedy — her great grandmother’s Enga tonic, a traditional Polynesian blend of turmeric, ginger, and other healing ingredients. Within days, Marie’s skin began to heal, and she felt at ease in her body again.
That moment sparked Vua Beauty — born from Polynesian healing traditions and a belief that wellness should be real, inclusive, and rooted in culture and community.
OUR MISSION
Vua Beauty is redefining wellness — making it real, rooted, and for everyone.
Inspired by Polynesian healing traditions, we blend ancestral remedies with modern science to support the skin, body, and spirit.
We believe wellness should be shared, not exclusive. Through our products and storytelling, we celebrate Pacific Islander culture, uplift our community, and invite everyone to experience wellness that feels inclusive, familiar, and lived.
